General Machinery

The general machinery industry has been an important pillar of China’s rise as a manufacturing powerhouse. These private machinery companies have numerous specializations, ranging from component and precision tool makers to producers of heat exchangers and gearboxes. Their products are used in a diverse array of sectors from agriculture to logistics.

The industry’s growth has outpaced China’s economic growth. In 2016, the industry’s value-added output grew by 9.6%, compared to 6.9% for the overall economy. However, the industry is still replete with low-end manufacturers—fewer than 40% of the core components and materials for general machinery products are made domestically.

As China still relies on imports for high-end machinery, it wants to climb the value-added ladder and find partners and technologies to bolster its domestic machinery industry.

As China’s factor costs, such as labor and raw materials, continue to rise, downstream manufacturers are being forced to acquire machinery with higher efficiency and technological sophistication. The changing environment will incentivize Chinese companies to further venture abroad and acquire know-how from advanced markets with best industry practices.

Noblelift Equipment Joint Stock Co., Ltd.

Noblelift Equipment Joint Stock Co., Ltd.

Company Overview


Noblelift Equipment is mainly a manufacturer of light industrial trucks and electric vehicles for industrial uses. Its industrial vehicles are used in manufacturing, logistics, and construction. In 2016, 63.6% of its revenue came from exports as an ODM or OEM for brands such as Toyota, Kion, and TVH.


Ding Yi


Changxing, Zhejiang


(057) 2621.0906