Jessica Beinecke Muir
Senior Advisor on Digital Content
Jessica Beinecke Muir 白洁 is a Mandarin-fluent entrepreneur with 1+ million followers on Chinese social media, and highly collaborative storyteller with 12+ years of experience driving multisite international communication teams, strategizing full-cycle productions from conceptualization to promotion, launching award-winning social media campaigns that bridge cultures and serving as the public face of efforts that inspire action in global markets.
Known for her cheerful and engaging personality, Jessica has worked directly with heads of state, celebrities, star athletes and business leaders as a global community builder with an unwavering passion for creating content that educates, engages, and entertains. For the past 5 years she has guest lectured at Northwestern University’s Kellogg School of Management as an entrepreneurship and Chinese social media expert, and has traveled to Beijing, China with the University of Pennsylvania’s Wharton School of Management to guest lecture on Chinese millennial market insights.